This corporation was founded by a well-to-do carriage maker in Flint, Michigan.
Durant took over several under-capitalized companies and brought together 12 auto producers, including Oakland Motors. Rapid expansion has left the company badly under-capitalized. Management fears that Durant Motors may be taken over by the banks. The company is attempting to produce a low cost car and has hired Charles “Boss” Kettering to manage a number of plants. Kettering plans to produce a car with a “self starter.” Durant Motors presently produces the Locomobile, the Durant-Four and the Flint. His long range plans are to develop a giant combination of automobile manufacturers. At this time investment in Durant Motors is risky due to a lack of capital. |